Dale Carnegie was an American writer and the developer of famous courses in self-improvement, salesmanship, public speaking and interpersonal skills. Born into a lower class family farm in Missouri, he was the author of How to Win Friends and Influence People which is a massive bestseller that remains popular and relevant today.
One of the core ideas in Carnegie’s books is that it’s possible to change other people’s behaviour by changing how one’s behaviour toward them.
After finding little success as an actor, Carnegie returned to New York City broke and living at the YMCA. It was there he got the idea to teach public speaking, and persuaded the manager of that particular YMCA manager to allow him to instruct a class for an 80% return of the proceeds.
Carnegie had tapped into the American desire to have more self-confidence, and by 1914 he was making $500 a week, which equates to almost $12,000 with today’s inflation. One of his most famous and successful sales moves was to change the spelling of his name from “Carnegey” to “Carnegie”, which at the time was an influential name because of Andrew Carnegie.
This is the third part of our 14-part series on the Top Salespeople of All Time. Are you afraid you’re going to miss an update? Subscribe to our mailing list to receive a weekly update from Curta Precision Recruitment.