David Ogilvy is often referred to as the father of advertising and was one of the most sought after Ad-Men of his time.
His success in advertising and sales came from his ability to gather information about his consumers, treating them like human beings instead of morons. He is famously quoted as saying, “The consumer is not a moron; she is your wife.” He disliked loud, patronizing ad campaigns and believed consumers should be treated as though they are intelligent.
He listed himself as a research director, knowing that the information he could glean from consumers was priceless. He prided himself on being a creative who could not only be an original thinker, but also sell what he created.
David Ogilvy is the first in our 14-part Top Salespeople blog series. Stay tuned as we will be posting daily. If you miss out at all this week, we encourage you to follow us on Twitter and Facebook! Links are in the menu above.